Who Say’s

Mobile Figma Application | 2023 | University Project

The Who Say’s project is a mobile application for a healthy fast food business - Who Say’s. The design brief included multiple personas which had to be catered to, a customise your own salad concept through out the app and branding that promoted the company as a B-Corp.

I really enjoyed building this project. We conducted research, user testing, choice architecture planning, user personas and storyboarding. With hindsight I would have changed the visual branding of the application to be a bit more modern, but the overall process was a great learning experience on how to build and iterate a product to fit your users needs.

The information for this project is the collated submission and presentation of the final work.

The Rational

Camila G’s concept for an online ordering, healthy fast-food business needs an app to allow customers to purchase salad from her business. Her business has B-Corp status and need this information to be available to customers when ordering food.

There are several functional aspects that are required to meet her design standards. The ability to save an order. This has been made available once a customer has selected all options and added the order to their cart, they then can save it to their account for later or continue with the order. The customer can also move backwards within the app, so they can correct any mistakes made. This is done via the back button on the top left corner of the screen along with a home button for them to return home and start again if they wish. The customer can also reset the boxes checked within their order to clear their preferences and restart from the page they’re on. The app also allows the user to complete a full salad order. The user flow allows them to go from the home page, to size choice to ingredient options, cart, payment and finally order confirmation.

To allow the customers to learn about the provenance of their food, there has been a page used to summarise the information needed. This page is accessible from the home page, the size page and the options page. A pop up appears from which the customer can go to the informational page or continue their order.
For this app there where many different personas and their needs considered. To create an app design that was fit for all personas, their salient needs were discovered and then implemented into the app. The app has options that satisfy vegan, vegetarian and meat options, it also includes multiple sizes, shows the price of items and dietary requirements where necessary. The persona need will be expanded upon in the annotations.

Final figma Flow

Figma Prototype

User Analysis & final Design

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