Who Are they?

Citrine cafe is a small family run business in upstate New York state. Run by an Australian they bring Australian cafe culture to the small town of Cold Spring. With exceptional coffee, organic and flavourful food they are a staple spot of the town.

Eve, owner, wanted a new and cleaner branding, cohesive looks across social media, tangible products and a website update. I created customisable social media templates, rebranding, a rebuilt website alongside, menus, coffee cups and takeaway bags.

MoodBoard

Redesign

Eve wanted something clean, simple and recognisable. She already had a typeface in in use, Montserrat, and a logo she was already using, but wanted it to be revamped. I pared down her logo to give her a fresh version of the brand she had already established and we re strategised how she could use her already existing assets throughout the whole business.

SOCIAL MEDIA

For her social media, Eve wanted templates that allowed her to quickly make posts for Instagram showcasing her products, the location, events or any other information with ease. With this in mind, I created a mock up of her Instagram feed along side Canva templates for her to edit. This included story posts, carousels and single image posts.